Keywords, or focus keywords as it is sometimes known, is a word that best describes the page or post you’re currently looking at.
It’s what SEO experts call a search term in Google or another internet search engine which means if people are searching for this particular phrase or word, your page should appear in the results when they do.
● When it comes to marketing for your business, it’s important to be on top of the latest trends and keep up to date with what your customers are searching for online.
● What is the best phrase to find you in a search engine?
● What would the search query look like?
A keyword is not necessarily one word but could also be multiple words that are used in sequence.
One of the ways that Google determines whether a page is worth ranking or not is by having high-quality content interspersed with keywords.
If a page has every keyword repeated over and over, it would seem like Google wouldn’t have an idea of what’s more important and which isn’t.
For this reason, it’s important to ensure that each keyword is used sparingly once in a blog post. If you want to keep your readers engaged on your website, you shouldn’t repeat everything excessively.
Importance of Keywords
Keywords are very important to achieve success with SEO. These keywords are used by people who search for certain phrases or topics on search engines when trying to find a certain business.
If you use the wrong keywords, your business will never thrive and you’ll only attract the wrong audience.
But if you do use keywords that most people are searching for, your products will end up in front of a lot of new potential customers. Hence, it is very crucial to use the right keyword.
How to use keywords?
Not so long ago, keywords used to be a very important part of SEO copywriting. And if you have added them in the right places, it could help put you in front of your target audience.
But that’s also something that makes content unpleasant to read and users don’t like reading something that
sounds unnatural.
Keywords were probably the main problem with keyword stuffing, but search engines disliked it too because they never want to show their users ‘unnatural’ content that gets ignored by visitors anyway – and only misleads them (and their bots) into clicking on irrelevant links.
Nowadays, you need more than just keywords to rank well in search engines: You need relevant content.
Using Keywords in Moderation
Using your keywords in moderation is crucial. You’ll want to find the sweet spot of using the keyword enough, but not too much.
Make sure you’re not overdoing it by putting it in every other sentence.
Keywords do best when they make up 1 or 2% of all of the words in your copy.
If a reader has to read through long paragraphs packed full of needless keywords, then it’s possible the reader will get so bored that he or she won’t finish reading the content, which is not what you want for your marketing message.
Using Keywords Naturally
Adding in a few keywords to your title is similar to adding flavor to food – you want just enough that it brings out the taste for the people enjoying it, but not so many that you overwhelm them with unnecessary taste.
They should be in there naturally.
Where to add a Keywords?
It’s important as a writer to know what order words go in when they are said or written to create coherence and consistency within titles and headings so proper key phrases are put into their place instead of haphazardly, otherwise these can disrupt the reader’s experience.
Add every keyword you want to target to your page, but in a smart way. The most common approach is to start a post with all the keywords, which is effective.
But another great technique is to look at the places where the desired terms can’t be inserted very smoothly and give them a place over there – in between paragraphs, sentences, or even areas of space.
And that’s not all, it’s a far cry from being done. To get the best possible outcome with our SEO product we must wrap up this particular text by making sure our keywords are well-distributed throughout it.
Don’t put all your keywords in the first paragraph thinking you have already completed that portion of the optimization.
Instead, make sure to spread them throughout your page or post naturally.
1) Page title and SEO title
You should always add your keyword to the start of your page title. You might want to make it bold if you have plenty of space.
Adding your keyword to the first part of a long meta title is ideal – but if that’s not possible, you can put multiple keywords in at once without adding any spaces.
Also, remember that some search engines use title tags as well for their search results.
2) Subheadings
Please add the search term “local SEO” in one or two of your subheadings (H2/H3). It’s important to note, though, that these must be relevant and valuable for the user, rather than merely stuffing keywords.
This same principle applies to the rest of your text (this article!) – if you focus on providing high-quality content which directly addresses an issue or concern that your audience may have then they will likely link to it.
3) Introduction
The introduction is the first paragraph of normal text on the page. Your intro should get straight down to the point and include your most important keywords.
Lots of search engine users will see this part of your article, so make sure it’s engaging enough that they’ll want to read more.
4) Image alt text
Make sure your pictures are relevant to the article and make them image-search engine friendly. Add alt attributes to those images that you want users to be able to click on.
5) Meta Description
A meta description is made up of a few sentences, and it’s what you put in the summary area on each page of your website.
You can use this to summarize your site as a whole, or each page so that it makes sense for both people and search engines.
A good meta description should tell website visitors what they will find when they click through from being on Google’s results page.
6) URL Slug
A slug is the second part of a URL that helps to identify a specific page. When creating slugs for your pages, try to make them clear and descriptive without being too long.
If possible, if the page has to do with SEO, you should include your keyword(s) in it as well.
This will allow search engines to better understand what your page is about, resulting in higher ranking positions in
both SERPs and Google Search Console reports.
The SEO plugin checks all this for you
If you want to avoid the hassle and time spent on MMT you can use a software that will do the work for you.
All you have to do is plug in your keyword, watch as it does a few clicks for pre-analysis, and then watch as it tells you how many times to sprinkle your keywords throughout your content.
Doing Keyword Research
Now you have a full understanding of keywords and key phrase research.
The knowledge is going to be extremely helpful for your business because of course it’s the next step on your road
to SEO success.
