What is Marketing?
Marketing your business involves making sure potential customers know about what you’ve got to offer. It’s a lot of work and sometimes it can seem like there aren’t many ways to attract interest from the public but luckily there are plenty of options that can get you noticed. There are many different channels available today…
What is Business?
Business is a term used to refer to an organization or entity that focuses on making money. Any company that seeks to sell goods or services for profit is considered a business. However, when you say ‘business’, you are also referring to the effort and activities undertaken by individualswho run those businesses whether they happen…
What is Branding?
While branding may seem simple in concept, it is quite a difficult process to execute correctly. A company’s success relies on how well the public interprets a brand image that combines several different elements such as logo design, mission statements, and a consistent theme. Those who have demonstrated their expertise in successful branding are more…
What is Performance Marketing?
Performance marketing is a strategy that’s driven by results — ideal for companies looking to reach their audience at scale, because payment is based on how users interact with the content. Performance marketing works when advertisers use both agencies or publishers to design and place advertisements on performance marketing channels social media, search engines, videos,…
What is Omni Channel ?
Omni channel, also spelled omnichannel, is a marketing strategy that aims to level out the playing field for a company by presenting their products, services and special offers on all channels and devices. By going omni-channel one can reach more people with their brand recognition and capture more leads for themselves. Technology is advancing so…
What is Content Marketing?
The Content Marketing Institute defines content marketing as: “… a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. It is a long-term strategy that focuses on building a strong relationship with your target audience by…
What is Search Engine marketing (SEM )?
Search engine marketing is a digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs) by taking advantage of advertising that is related to a set of keywords. SEM may include organic search such as SEO or pay-per-click (PPC) advertising that are paid for on an ad result…
What is Email Marketing?
Email marketing is a great way to reach out to your audience. Instead of bombarding them with advertisements and messages from other businesses and products, it’s much better to keep the content that you post and email send out as helpful and relevant as possible. By sending your customers value-added information, you will be positioning…
What is Lead Generation?
Lead Generation is the act or procedure of identifying and nurturing potential customers for a company’s product or service. What is Lead ? A lead is any person who indicates interest in a company’s product or service in some way, shape or form. A fine way to approach leads is not to simply call them…
What Is SEO ?
SEO is an acronym for search engine optimization. This technique involves the process of creating content that entices search engines like Google to display it in a prime location when someone types in terms of keywords. Search engine optimization (SEO) is the process of taking steps to help a website or piece of content rank…
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