What is Business Model?
A business model is an essential part of any company’s foundation and should be well thought out and constantly reviewed. This is because regular updates help to consider all possibilities ahead. In addition, failure to reflect on how a potential solution might impact the business will lead to unstable situations that are hazardous for both…
Lead Generation vs. Lead Nurturing
Lead generation is all about online marketing processes that are used to engage and attract potential customers. This can be anything from social media and content marketing to website design and email campaigns. The focus is on finding new leads. Lead Nurturing, on the other hand, is all about building strong relationships with individual customers…
Types of 7 P’s of Marketing Mix
The 7 P’s of marketing mix include product, price, promotion, place, people, process, and physical evidence. Here is a list of different types of information that can be helpful to a product manager. Make sure to share the details of your project and ask the following questions when you are getting to know someone. 7…
What is Marketing Mix?
Marketing mix, sometimes referred to as the marketing ‘4Ps’, is often arranged and handled by sales, product, and marketing managers. It’s important that the items for sale are differentiated from their competitors. So, these activities often fall on the shoulders of these three departments who are particularly well-equipped and educated in all things product (sales)…
Difference between Omni Channel and Multi Channel
Omnichannel and Multichannel are two buzzwords that get thrown around a lot in the world of business and marketing, but is there much of a difference between the two? A channel is just another word for a medium. In essence, they both refer to using more than one medium to communicate with customers. The best…
What are 4 types of Marketing Strategy?
We should all be aware of marketing strategy. If we want to achieve success in the business that we have spent so much time and effort creating. we have to advertise our services effectively and make sure that people are aware they exist. Although it’s not a lot to think about, this is what marketing…
Branding- The Soul of the Business
Branding is a business’ personality and so are its strategies. A brand affects decision-making, develops trust, and helps build credibility. It does more than just simplify and systemize a company; it clarifies the purpose for one’s customers and speaks their language. When brands like Amazon or Instagram define themselves as cool, trendy, and innovative, no…
What is a Branding Strategy?
A branding strategy is essentially long-term marketing, which incorporates a company’s growing needs and helps to direct it in the right direction. A successful branding strategy includes developing your brand so that it doesn’t get lost easily in the crowd with the proliferation of false information or simply irrelevant advertisements. You need to identify your…
The Importance of Branding
So what is branding? Does branding just mean having a logo, or can that be part of it? While there’s no doubt you do need an element that represents your business, creating a memorable brand is so much more than just giving your company an image. When you think about your customer experience, define it…
What are keywords?
Keywords, or focus keywords as it is sometimes known, is a word that best describes the page or post you’re currently looking at. It’s what SEO experts call a search term in Google or another internet search engine which means if people are searching for this particular phrase or word, your page should appear in…
