Branding is a business’ personality and so are its strategies.
A brand affects decision-making, develops trust, and helps build credibility.
It does more than just simplify and systemize a company; it clarifies the purpose for one’s customers and speaks their language.
When brands like Amazon or Instagram define themselves as cool, trendy, and innovative, no other company can do that better at the same time.
Brands are like personalities, they are what makes your company unique in the business landscape and help you to stand out from all of your competitors.
Starting up a business can be overwhelming, especially if it’s your first time.
What happens if the public doesn’t receive your product well? As an artist and entrepreneur, you have to know how to brand yourself – after all, the general public may not always appreciate everything you put out!
As a new entrepreneur, it is important to understand branding and how to properly brand yourself.
Branding vs. Brand Identity vs. Brand
A brand is a personality crafted to connect with audiences in a specific way.
Often, it’s used to discuss private companies, but anything can have a brand: a school, a governmental entity, a social club, or even a person!
A brand is like your first impression on people – it’s how you feel on the inside and it’s also how they see you as well.
Although it’s important to make sure you carefully craft your personal or business image so that they are projected correctly to everyone, you don’t have the final say in what those values and perceptions turn out to be.
A brand is all about what people think of your product or service.
It’s the first line of communication so it has to strike the right chord for the audience you’re appealing to.
Once a consumer falls in love with your brand, s/he will keep coming back over and over again because they are loyal consumers such as myself.
Brand Identity is like your icing on the cake.
It’s the set of design choices you make when branding something.
Your Brand Identity clarifies the specific hues into a color palette so that every designer you work with knows which colors to stick to for a consistent look.
Additionally, designers need to know what text fonts and sizes should be used for your message or brand to be communicated flawlessly as well.
Where does Branding happen?
When branding your startup, you’re trying to create an identity that differentiates you from competitors.
You have to think about who your target audience is and what exactly they want from you.
Marketing your name, company, and products isn’t just a matter of posting on social media.
Personal branding occurs in places where people—public figures or not—interact as individuals.
That might mean on social media platforms or in networking groups.
Product and corporate branding happen in places where products show off their graphics and messaging with the logos and colors associated with them.
That will often look like it’s combined with service branding because that tends to happen along with the retail branding towards the end of the product-making process for retail stores and online outlets.
Types of Branding
There are major 8 types of branding:
1.Personal Branding:
Personal brand management comes in many forms, such as social media profiles or even simply portfolio and personal websites, but you’ll most often find it in places where individuals and their talents are singled out, like at events (public or otherwise) where the distinction between public figure and average Joe doesn’t stand.
Corporate and product branding takes place whenever products need to be highlighted to potential consumers so that they can easily be recognized on store shelves or when comparing one item with another one.
Branding for services tends to happen in those same spaces and is then joined by the previously mentioned examples of corporate and product branding.
More often than not you’ll also find services being marketed alongside their corporate or product counterparts.
2.Product Branding:
Personal branding can benefit from having a strong product brand.
The process of establishing your company’s branding is called product branding and involves deliberately cultivating the perception about what certain products do to make sure it speaks clearly and effectively to buyers who will want to find you online.
3.Service Branding:
It’s hard to brand a service, but it doesn’t mean that brands can’t effectively do so – as long as they are willing to think outside of the box!
When branding services, it is challenging to create a tangible product or have a strong aura in the community because what makes a service unique depends on how it’s delivered and who delivers it.
What you provide in addition to your service has the power to help drive your brand into success.
For instance, if you provide amazing customer service via a centralized call center or flexible hours, these factors
become part of what defines your brand.
4.. Retail Branding:
Retail branding goes far beyond store fixtures. Your retail business will also have a distinct look and feel that sets your brand apart from others.
This differs from product to product and is a core part of why people choose one product over another.
Take yourself, for example, if you want to go shopping online or in-person, you might be swayed by the atmosphere of the store.
5.Cultural and Geographic Branding:
Cultural and geographic branding are popular in the tourism industry.
Geographical branding is when you are representing the essence of a place by using it as the focus of your identity.
When you think about a place, there is something that brings those thoughts to a silhouette or an association with a feeling from your past – that’s geographical branding.
It can also be linked with cultural branding since it deals with beloved places and what’s associated with them.
6.Corporate Branding:
Corporate branding, just like other kinds of organizational branding, is the process by which a company, organization, or individual uses design choices and actions to communicate key points about the brand.
These key points include Values, Mission, Price point, and Exclusivity among others.
7.Online Branding:
Online branding is similar to traditional branding but happens online.
Online branding is a broad term used to refer to all the ways someone promotes themselves in a professional capacity, professionally speaking.
Actual features of brand design can be found on websites and in other digital marketing avenues like social media and email newsletters.
8.Offline Branding:
Offline branding is part of the overall broad concept known as branding.
Just like online branding, it can even include personal branding and product branding too, so it’s worth thinking about if anything else associated with your company could use some extra attention.
Conclusion:
Pick the right types of branding for your business and promote without any flaws.
