What is Search Engine marketing (SEM )?
Search engine marketing is a digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs) by taking advantage of advertising that is related to a set of keywords. SEM may include organic search such as SEO or pay-per-click (PPC) advertising that are paid for on an ad result…
What is Email Marketing?
Email marketing is a great way to reach out to your audience. Instead of bombarding them with advertisements and messages from other businesses and products, it’s much better to keep the content that you post and email send out as helpful and relevant as possible. By sending your customers value-added information, you will be positioning…
What is Lead Generation?
Lead Generation is the act or procedure of identifying and nurturing potential customers for a company’s product or service. What is Lead ? A lead is any person who indicates interest in a company’s product or service in some way, shape or form. A fine way to approach leads is not to simply call them…
What Is SEO ?
SEO is an acronym for search engine optimization. This technique involves the process of creating content that entices search engines like Google to display it in a prime location when someone types in terms of keywords. Search engine optimization (SEO) is the process of taking steps to help a website or piece of content rank…
What is Social Media Marketing (SMM)?
Social media marketing (SMM) is a form of internet marketing in which companies use social networking sites in order to grow their business. Social media has opened many possibilities for businesses including connecting with customers, building a brand and gaining awareness. Every business has a voice which can be heard if you know how to…
